Product snippets: name, price and proof
Understand the core product requirements and why merchant listings are different.
Start with the product
Google’s product snippet profile requires a name and at least one of offers, review or aggregateRating. A placeholder object is not a complete offer or review. The nested objects have their own requirements.
Model the offer accurately
For an Offer, provide price directly or through priceSpecification. Zero is a valid price. Currency is recommended for product snippets, while merchant listings have different requirements. An AggregateOffer needs lowPrice and priceCurrency.
Do not invent review evidence
Only include genuine ratings and reviews. This checker evaluates structural requirements; it cannot establish that the ratings are real. Its product profile covers core snippets, not merchant listings, product variants or editorial pros-and-cons enhancements.
Go deeper with the official sources
Google product snippet guideGoogle merchant listing guideThis is an original explanatory guide, not an official search-engine document. Requirements can change. Follow the linked sources for full, current details.