Understand what search engines see.
Practical guides to structured data and search-engine requirements.
18 guides
The language behind your markup
Types, properties and the difference between a vocabulary and a search feature.
Understand types, properties and inheritance
Why a Dentist can use properties inherited from both a place and an organization.
Connect your entities with JSON-LD
Keep people, organizations, products and offers connected without duplication.
Valid markup is only the first step
Separate vocabulary validity, feature requirements and actual search appearance.
Product snippets: name, price and proof
Understand the core product requirements and why merchant listings are different.
Build a breadcrumb trail that holds together
Ordered ListItems, meaningful names and the final-item exception.
Article markup without invented requirements
Headline, images, dates and authors are recommendations in the core article guide.
How Bing reads structured data
Supported formats and the role of Bing’s own inspection tools.
Keep markup aligned with visible content
Accurate annotations matter more than adding every possible property.
Where Yahoo fits in your markup workflow
Use Yahoo’s webmaster guidance and its documented connection to Bing.
Structured data beyond a single search index
Why a mixed-source search engine needs careful expectations.
Yandex: vocabulary plus service requirements
A separate validator and feature-specific interpretation of markup.
Why every check needs a rule version
Keep a reproducible vocabulary snapshot and a separately reviewed search ruleset.
Turn a report into a fix list
A practical order for working through your findings.
Check the details of a local business
Validate business names, physical addresses and opening hours without inventing missing facts.
Product snippets versus merchant listings
Understand why a review page and a shop need different Google checks.
Describe software without inventing reviews
Separate accurate app markup from Google software rich-result requirements.
Resolve conflicting entity details
Find disagreements across plugins and templates while keeping intentional multiple values.
Initial editorial collection · reviewed 2026-09-22. These guides summarize selected official documentation; they are not an exhaustive mirror. Automated checks cover Schema.org and the listed Google profiles only.